Craftsman’s Evolution: Who Makes Craftsman Tools Now?

Craftsman tools have long been cherished by DIY enthusiasts and professionals alike for their solid reputation and reliable performance. However, with the changing landscape of the manufacturing industry, it begs the question: who makes Craftsman tools now? This article aims to delve into the evolution of the Craftsman brand, exploring the transition of ownership and the current manufacturing processes behind one of America’s most iconic tool brands. By shedding light on this transition, we aim to provide clarity and insight for consumers seeking to make informed decisions about the tools they trust and rely upon for their projects. Join us as we unravel the story of Craftsman’s evolution and discover who lies behind the craftsmanship of these renowned tools today.

Quick Summary
Craftsman is currently owned by Stanley Black & Decker, an American manufacturer of industrial tools and household hardware. The brand is known for its wide range of hand and power tools, storage products, and outdoor equipment. Although the brand has a long history, it now operates under the ownership and management of Stanley Black & Decker, which continues to produce and market Craftsman products.

The History Of Craftsman Tools

Craftsman Tools has a rich history dating back to 1927 when it was first introduced by Sears. The brand quickly gained popularity for its high-quality hand and power tools, and it became a household name for DIY enthusiasts and professional mechanics alike. Craftsman’s reputation for durability and reliability made it a go-to choice for generations of users.

Over the years, Craftsman continued to innovate and expand its product line to include a wide range of tools, from wrenches and ratchets to lawnmowers and power equipment. The brand’s commitment to quality and performance solidified its position as a leading tool manufacturer in the market.

Craftsman’s history is a testament to its enduring legacy in the tool industry, earning the trust and loyalty of countless customers. The brand’s evolution reflects an unwavering dedication to excellence and innovation, setting the standard for craftsmanship and quality in the world of tools and equipment.

Sears Ownership And The Transition

After being established in the early 1920s, Craftsman tools became a hallmark of quality and reliability for decades. However, Sears’ troubled financial situation prompted the sale of Craftsman to Stanley Black & Decker in 2017. This transition marked an important shift in the ownership of the iconic brand, bringing it under the umbrella of a new parent company with a strong reputation in the tool industry.

Sears’ ownership of Craftsman had been integral to the brand’s identity for many years, but as Sears faced financial difficulties, the decision to sell Craftsman to Stanley Black & Decker was seen as a strategic move to ensure the continued success and availability of Craftsman tools. The transition has been aimed at revitalizing the brand and expanding its presence in the market, with Stanley Black & Decker bringing their expertise and resources to support Craftsman’s growth and innovation. This new ownership has brought a fresh perspective and renewed focus on ensuring Craftsman tools remain synonymous with quality and durability for both professional and hobbyist craftsmen.

The Stanley Black & Decker Acquisition

In 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, marking a significant shift in the production and distribution of Craftsman tools. This acquisition brought an end to Sears’ long-standing ownership of the iconic brand and positioned Stanley Black & Decker as the new steward of Craftsman’s legacy. The move aimed to revitalize the brand and enhance its product line by leveraging Stanley Black & Decker’s globally recognized expertise in tool manufacturing and distribution.

The acquisition allowed Stanley Black & Decker to incorporate Craftsman into its extensive portfolio of tool brands, enabling the company to expand the availability of Craftsman products through its established network of retail partners. Furthermore, the integration into Stanley Black & Decker’s production and innovation capabilities promised to bring new technologies and enhancements to Craftsman tools, ensuring the continuation of the brand’s commitment to quality and innovation. Overall, the Stanley Black & Decker acquisition signaled a new chapter in Craftsman’s evolution, emphasizing a forward-looking approach to meet the needs of modern craftsmen and DIY enthusiasts.

Redesign And Rebranding Of Craftsman Tools

After undergoing a major acquisition by Stanley Black & Decker in 2017, Craftsman tools have embarked on a comprehensive redesign and rebranding initiative. The intent behind this transformation is to revitalize the brand and enhance the quality and performance of Craftsman tools. To reinforce its position as a trusted and innovative brand in the tool industry, Craftsman has introduced new product lines and updated designs, incorporating modern features and technologies.

The redesigned Craftsman tools showcase a renewed emphasis on durability, functionality, and user experience. The rebranding efforts have seen the introduction of a new logo and packaging, reflecting a modern and cohesive visual identity. With these changes, Craftsman aims to appeal to a broader customer base while maintaining the brand’s heritage and reputation for high-quality tools. This overhaul reflects the commitment of Stanley Black & Decker to uphold Craftsman’s legacy while infusing it with contemporary elements, ensuring that the brand remains relevant in the ever-evolving market.

Manufacturing And Quality Control

Craftsman tools were traditionally manufactured in the United States by the Stanley Black & Decker company. To ensure high-quality standards, the company implemented rigorous manufacturing and quality control processes. The tools were subjected to stringent testing procedures to guarantee durability, precision, and safety.

Quality control measures included comprehensive inspections at every stage of production, ensuring that each tool met exacting standards before reaching the market. Manufacturing processes adhered to strict guidelines, utilizing advanced technology and materials to uphold the brand’s reputation for reliability and performance. The commitment to quality control reflected the company’s dedication to providing professionals and DIY enthusiasts with dependable tools built to withstand rigorous use.

Following the transition of Craftsman tools to new manufacturers, customers can expect the same dedication to quality and rigorous manufacturing standards. The new manufacturers continue to prioritize precision engineering and stringent quality control to ensure that Craftsman tools maintain their reputation for exceptional performance and durability.

Product Range And Innovation

Craftsman tools have continued to evolve, expanding their product range and embracing innovation to meet the needs of diverse customers. With a wide array of hand tools, power tools, and outdoor equipment, Craftsman has tailored its product range to cater to various industries and DIY enthusiasts. From wrenches and screwdrivers to lawn mowers and chainsaws, Craftsman offers a comprehensive selection of tools suitable for professional use and home projects alike.

As for innovation, Craftsman has embraced technological advancements to enhance the performance, efficiency, and safety features of its tools. For instance, the introduction of lithium-ion battery technology in their cordless power tools has improved runtime and power delivery, offering users greater flexibility and productivity. In addition, Craftsman has incorporated smart features, such as advanced ergonomic designs and digital interfaces, to make the tools more user-friendly and intuitive.

Overall, Craftsman’s dedication to expanding its product range and embracing innovative advancements underscores its commitment to providing quality and reliable tools that meet the evolving demands of the market.

Sales And Distribution Channels

Sales and Distribution Channels:
The availability of Craftsman tools has expanded significantly beyond the traditional framework, with a focus on reaching consumers through multiple channels. Craftsman tools are distributed through various outlets, including big-box retailers, online platforms, independent hardware stores, and authorized dealers. This diversification in sales channels ensures that consumers have convenient access to Craftsman tools, whether they prefer to shop in-store or online.

Craftsman tools can be found in major retail chains such as Lowe’s, Ace Hardware, and Sears, as well as online marketplaces like Amazon and the official Craftsman website. Furthermore, Craftsman has established partnerships with independent hardware stores and authorized dealers, allowing them to cater to a wider demographic of consumers. These strategic distribution channels enable Craftsman to maintain a strong presence in both brick-and-mortar stores and the digital marketplace, catering to the diverse preferences of their customer base.

Future Outlook For Craftsman Tools

The future outlook for Craftsman Tools appears promising, with the brand’s continued commitment to innovation and quality. As a subsidiary of Stanley Black & Decker, Craftsman benefits from the parent company’s extensive resources and expertise in the tool industry. This partnership positions Craftsman well for future growth and development, ensuring the brand remains a leading provider of quality tools for both professionals and DIY enthusiasts.

Furthermore, Craftsman’s dedication to expanding its product line and embracing new technologies indicates a forward-looking approach. The brand’s investment in new materials, manufacturing processes, and product designs reflects its adaptability and commitment to meeting the evolving needs of consumers. With a focus on staying relevant and competitive in the market, Craftsman is well-positioned to maintain its legacy of delivering reliable and innovative tools well into the future.


In the ever-changing landscape of tool manufacturing, the transformation of Craftsman Tools has been an intriguing saga. As we have explored, the brand has transitioned to being produced by Stanley Black & Decker, a company renowned for its commitment to quality and innovation. This evolution has not only upheld the heritage of Craftsman but also enhanced its offerings with cutting-edge technology and superior craftsmanship.

In light of this, the future of Craftsman Tools appears promising under the stewardship of Stanley Black & Decker. Their dedication to delivering top-notch products aligns seamlessly with the ethos of the Craftsman brand. With a continued focus on excellence, it is evident that Craftsman Tools will remain a steadfast companion for DIY enthusiasts and professional craftsmen alike, reflecting a seamless synthesis of tradition and advancement in the world of tools and equipment.

Leave a Comment